The MRX Future Lens – IIeX North America 2017

Last week almost 1,000 of the most progressive researchers and...

/ June 22, 2017

The race to automate – GRIT Q1-Q2 commentary by Stephen Phillips

Market research has traditionally served as the voice of the...

/ June 13, 2017

Any Zombies or Cannibals in your innovation pipeline?

Kantar TNS’s analysis of 3,500 consumer goods launches* found that...

/ June 6, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about...

/ May 31, 2017

The skills needed to prosper in an automating world

Automation is in the process of changing the market research...

/ May 30, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s...

/ May 18, 2017

Successful innovation aims for growth, not just trial

When it comes to concept testing new innovations, biggest is...

/ May 9, 2017

Harnessing automation for business growth

The article was originally posted by McKinsey&Company. The full report can...

/ May 4, 2017

Does TV have the X Factor for Gen Z?

So, we all know Gen Z (young people aged 16-21)...

/ April 27, 2017