120 hours in scrum heaven: Hacking new products with Kantar TNS

Every few months, a team of Zappi developers get a...

/ February 16, 2017

Millennials move over! Generation Z is setting the tone for marketing today :-)

We are living in a time of transformative change. Gen...

/ February 14, 2017

LIVE testing Super Bowl ads: automation scales & focuses market research

Last Sunday was the Super Bowl,the biggest sports event in...

/ February 9, 2017

Creating claims for all-natural cookie packs

When a consumer picks your product off the shelf, he/she...

/ January 25, 2017

Automation Comes of Age: Commentary by ZappiStore CEO

Market research is the best source of consumer insight and...

/ January 12, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video...

/ January 12, 2017

Five Market Research Trends for 2017

At this time of year our thoughts turn to what...

/ January 5, 2017

3 steps to getting product claims right

85% of household shopping is derived from repeat purchase. With...

/ December 19, 2016

Digital advertising: consumer is in control, deal with it.

What a wonderful time it must have been for advertisers...

/ December 15, 2016