Month: December 2016

3 steps to getting product claims right

85% of household shopping is derived from repeat purchase. With...

/ December 19, 2016

Digital advertising: consumer is in control, deal with it.

What a wonderful time it must have been for advertisers...

/ December 15, 2016

4 key facts on modern advertising

Compared to the ‘digital revolution’, the industrial revolution seems like...

/ December 7, 2016