Christophe Ovaere

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Christophe Ovaere

Link™ methodology audited by the MASB

Originally posted on An audit on Link™, Kantar Millward...

/ March 1, 2017

Digital advertising: consumer is in control, deal with it.

What a wonderful time it must have been for advertisers...

/ December 15, 2016

4 key facts on modern advertising

Compared to the ‘digital revolution’, the industrial revolution seems like...

/ December 7, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no...

/ June 2, 2016

Tech revolution in MR is happening; a tale of 7 MR Agencies, 14 products and 1 startup.

ZappiStore has come a long way since its launch in...

/ February 16, 2016