Daniel Evans

All posts by

Daniel Evans

Daniel Evans is a Content Marketing Strategist at ZappiStore. When he's not learning about automated market research and tech news, he's usually found gazing at a video game or his fruit and veg plot. Say hi on Linkedin or Twitter.

Millennials move over! Generation Z is setting the tone for marketing today :-)

We are living in a time of transformative change. Gen...

/ February 14, 2017

Creating claims for all-natural cookie packs

When a consumer picks your product off the shelf, he/she...

/ January 25, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video...

/ January 12, 2017

3 steps to getting product claims right

85% of household shopping is derived from repeat purchase. With...

/ December 19, 2016

Clients share automation stories @ZappiStore’s Canada launch gig

To celebrate the launch of ZappiStore in Canada, our own...

/ November 23, 2016

Your Next Digital Advertising Campaign: Dud, disaster, or triumph?

There’s no doubt about it – companies are throwing away...

/ November 10, 2016

Webinar: LINKing PepsiCo’s digital success to automated pre-testing

How do you test digital advertising effectively and ensure its...

/ October 24, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the...

/ July 12, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace...

/ June 22, 2016