Daniel Evans

All posts by

Daniel Evans

Daniel Evans is a Content Marketing Strategist at ZappiStore.

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s...

/ May 18, 2017

Successful innovation aims for growth, not just trial

When it comes to concept testing new innovations, biggest is...

/ May 9, 2017

Harnessing automation for business growth

The article was originally posted by McKinsey&Company. The full report can...

/ May 4, 2017

Does TV have the X Factor for Gen Z?

So, we all know Gen Z (young people aged 16-21)...

/ April 27, 2017

Pursuit of authenticity – Learnings from The Insight Show & MRS Impact

As The Insight Show and MRS Impact draw to a...

/ March 21, 2017

TV: still the elephant in the living room

Contrary to popular belief, the death of traditional TV advertising...

/ March 16, 2017

IIeX Amsterdam 2017: The future rocks!

At IIeX EU 2017, hundreds of eager researchers descended upon...

/ February 23, 2017

Hackathon experience with M/A/R/C® & ZappiStore: Concept testing with innovation, rigor & speed

Born out of a week-long hackathon in Possum Kingdom Lake,...

/ February 17, 2017

Millennials move over! Generation Z is setting the tone for marketing today :-)

We are living in a time of transformative change. Gen...

/ February 14, 2017