Category: Agile Market Research

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about...

/ May 31, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s...

/ May 18, 2017

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London...

/ October 4, 2016

ESOMAR Congress 2016: the future is #WOW

For ESOMAR Congress 2016, over a thousand research industry participants...

/ September 28, 2016

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is...

/ August 9, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere,...

/ June 8, 2016

Gatorade: Fueling Fast & Future-Focused Brand Insights through Automation

Having sponsored several major sporting events over the past year,...

/ June 3, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no...

/ June 2, 2016
cat-zappistore

Research! Which Cat is Objectively Cuter

It’s time to settle this. Cats are adorable. Their power...

/ May 16, 2016