Following two days jam-packed with discussions, thinking and workshops around the most innovative topics in the insights world, IIeX Europe has just ended, leaving attendees with plenty of food for thought until its next edition.
Musical Chairs with Social Media is Making Me Dizzy!
Market research in the social media era: the top rules for handling social media data, including giving structure to unstructured data and listening to the right places at the right time.
Freeing Research Through Technology
Can you keep the high-profit parts of the research process and dispense with the low? Automation lets you focus on the design and action stages of research, areas where humans can add value as compared to machines.
Copy Copy Copy
What drives consumer decisions when it comes to products like tech, music, sprays and wearables? A hands on workshop packing big lessons on herd behaviour..
How to Turn Big Data Into Actionable Data
Star Trek-themed learnings on how to make big data actionable: make sure you clearly define your problem and remember: your IT must support big data and your leadership needs to believe in it.
The Men Who Stare at Screens: Automation & Interpretation in a Visual World
‘Knitting’ vs. coding: manual research labour as compared to automation. Arguably, ‘if it’s not automated, it’s not analytics’, on the other hand, ‘masters of code are not masters of the universe’.
The Journey for Insights (And Why Some People Prefer to Stay Home)
What are basic, linear and delighter needs? The answer depends on where your product sits on the growth S curve. Is there potential to disrupt the market and thus, delight your customers?
Partners in Innovation
Innovation is 99% perspiration. Is the client’s world more conservative than agencies? What drives innovation and what are the requirements for pushing a behaviour change in the organisation?
The 5 Things Insight Professionals Should Do in 2016
Staying relevant and impactful in a fast changing environment: mobile first, focus on emotion and be an automation winner, not loser, by focusing on what’s hard to automate and letting machines take care of the rest.
What were your IIeX top picks? Join the #IIeX discussion on Twitter and share your highlights from this year’s conference.