Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is...

/ May 29, 2015

Automation; Giving the Right Idea a Chance

Too long has the creative industry been unable to test...

/ March 16, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has...

/ February 24, 2015

LinkNow for TV: new Millward Brown’s Copy Testing on Zappistore

LinkNow for TV allows brands to assess ad effectiveness in...

/ January 22, 2015

2014 Review: The most significant developments

As we reach the end of 2014, it’s time to...

/ December 18, 2014

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our...

/ December 17, 2014

ZappiStore just opened new officies in Boston!

London-based online research ‘app store’ platform ZappiStore has officially opened...

/ August 21, 2014

Kantar Invests in ZappiStore

In London, Kantar has invested an undisclosed amount in self-service...

/ August 21, 2014

MMR adds Impackt pack test to ZappiStore

UK — ZappiStore has added another research app to its line-up,...

/ April 23, 2014