Tag: market research

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is...

/ August 9, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the...

/ July 12, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere,...

/ June 8, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no...

/ June 2, 2016
cat-zappistore

Research! Which Cat is Objectively Cuter

It’s time to settle this. Cats are adorable. Their power...

/ May 16, 2016
disruption-zapistore

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can...

/ May 3, 2016

PepsiCo Taps Automated Analytics

PepsiCo has benefited from tapping automated analytics when developing brand...

/ April 21, 2016