The End of Marketing Analytics as We Know It: A New Way to Measure and Optimize Your Marketing Strategy

The job of marketers is to attract new customers. Simple. But 60% of marketers create one new piece of content every day. In the hurried age of social media and up-to-the-minute analytics, some can’t see the forest for the trees....

/ July 20, 2018

Zappi’s Brand Is Changing: A Message For Our Users and Partners [Truncated]

Our goal has always been to help businesses make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as customers, developed 25 new solutions in-house, and scaled what we do globally. However,...

/ July 16, 2018

Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018

How Smart Research Helps Make Fast Food Exciting, Original, and Profitable: Six of the Best and Worst Menu Variations

The speed and price of fast food were, for a short while, enough to satisfy the population. Despite selling 75 hamburgers every second, the simpler days of McDonalds’ original menu are over: cheeseburger, hamburger, fries with that? Customers want variety:...

/ June 21, 2018

Zappi’s Brand Is Changing and Here’s Why: A Message For Our Users and Partners

In 2013, we set out to create an automated insights platform. Our goal has always been to help businesses like yours make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as...

/ June 8, 2018

Getting Sh*t Done: Do Cross-functional Teams Actually Work?

We recently abandoned our desks in favor of sunshine and beach views in Crete, where we brought the entire business of over 200 employees together in one place. Colleagues from our offices in London, the U.S., Cape Town, and further...

/ June 5, 2018

Video Feedback: How VoxPopMe’s ‘Human Factor’ Helps Reinforce The Decision-Making Process

Do you ever feel as if the respondents to market research surveys are faceless non-entities? You can’t picture them, you can’t imagine identifying with them, and by the time you know what they think, they’ve long since become ones and...

/ May 3, 2018

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

How to Put Customers at the Center of Your Ads and Optimize Across Media Channels

A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on...

/ March 15, 2018