Month: June 2016

Betty Adamou’s Top Tips: The New Research Speakers Club comes to ZappiStore

Do you dream of speaking at a major research conference? If so, keep an eye on Annie Pettit, Betty Adamou, and a great many others who are hosting events worldwide – they want to turn your dream into a reality. The...

/ June 30, 2016

Nitty-gritty: Industry experts examine GRIT Report 2016

GreenBook’s GRIT report for Q1-Q2 2016 showed the accelerating pace of change in the market research industry. With automation, mobile surveys, and tech-driven innovation raised as key themes, we spoke with industry experts Ray Poynter and Stephen Phillips in order...

/ June 22, 2016

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016

Gatorade: Fueling Fast & Future-Focused Brand Insights through Automation

Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach...

/ June 3, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no longer applicable to the current insights market argues ZappiStore’s Christophe Ovaere. Language matters. When you speak a certain way or use certain words, it means something. It creates an impression....

/ June 2, 2016