Month: August 2016

Gatorade & the NBA: Does sponsorship still matter?

Sponsorship is a costly investment, but when done correctly, its benefits can magnify brand presence tenfold. This year, PEPSICO wanted to ascertain whether or not Gatorade’s continued sponsorship of the NBA was delivering value. They needed validated evidence to inform their marketing strategy for...

/ August 23, 2016

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016