Month: October 2016

Webinar: LINKing PepsiCo’s digital success to automated pre-testing

How do you test digital advertising effectively and ensure its positive impact before it goes online? In this webinar, we explored how PepsiCo was able to address the challenge head-on. Challenges of digital ad testing With the rise of digital,...

/ October 24, 2016

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London with the folks at MMR – a stone’s throw from St Paul’s Cathedral – to discuss product packaging in the retail space. Representatives from businesses of all shapes and sizes...

/ October 4, 2016