Month: December 2016

3 steps to getting product claims right

85% of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? Product and packaging claims development is a big...

/ December 19, 2016

Digital advertising: consumer is in control, deal with it.

What a wonderful time it must have been for advertisers 20 years ago! Advertising was so tightly and unilaterally controlled in terms of its creation, distribution and even consumption. The rising popularity of household brands appeared to be unstoppable. Consumers...

/ December 15, 2016

4 key facts on modern advertising

Compared to the ‘digital revolution’, the industrial revolution seems like a simple shift in gear. Indeed many industries have been affected by the digital movement. The status quo has been challenged, models and processes have been disrupted, enriched or replaced....

/ December 7, 2016