Month: January 2017

Creating claims for all-natural cookie packs

When a consumer picks your product off the shelf, he/she makes a decision on whether to buy it or not in just fractions of a second. Therefore, creating a compelling pack that breaks through and speaks to the right demographic...

/ January 25, 2017

Automation Comes of Age: Commentary by ZappiStore CEO

Market research is the best source of consumer insight and guiding change, but doing it right and with rigor has traditionally translated into a six figure budget  and multiple weeks of time , largely driven by manual process that deliver...

/ January 12, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video per day. No wonder brands are fighting to capture the attention of the ultra-connected generation through video content. With that in mind, it’s sad to learn as many as 88% of viewers...

/ January 12, 2017

Five Market Research Trends for 2017

At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much...

/ January 5, 2017