Month: March 2017

If it can be automated, it should be!

The robots are coming. Of that, there is no doubt. As we see more applications of automation freeing up our time, we will eventually face the decision of whether or not we should automate a task for a specific scenario. More...

/ March 31, 2017

Pursuit of authenticity – Learnings from The Insight Show & MRS Impact

As The Insight Show and MRS Impact draw to a close for 2017, the ZappiStore team leave inspired by some amazing thought leaders, who quite openly and frankly, discussed how to prepare for the future of market research – from...

/ March 21, 2017

TV: still the elephant in the living room

Contrary to popular belief, the death of traditional TV advertising has been highly exaggerated. It was going to be replaced by internet TV and we would all be moving to digital channels. Fact: Digital is growing fast & is creating...

/ March 16, 2017

The future of concept testing: tips & predictions for 2017 & onwards

From finding the right approach for screening early-stage ideas to identifying key dimensions for your product’s success, there are a few key points manufacturers need to understand about concept testing – the first being there is more than one thing...

/ March 5, 2017

Link™ methodology audited by the MASB

Originally posted on Research-Live.com An audit on Link™, Kantar Millward Brown’s ad testing solution, has been completed by the Marketing Accountability Standards Board (MASB), a US body that sets standards for linking marketing activities to financial performance. We at ZappiStore strongly...

/ March 1, 2017