Month: May 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

The skills needed to prosper in an automating world

Automation is in the process of changing the market research and insights world. Things are moving faster than ever before, there is more data than ever before, and more research is being conducted than ever before. In this fast-changing world,...

/ May 30, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s vital to all known life. Water is also big business. Sales of water just topped soda in the US last month for the first time, making it the most widely...

/ May 18, 2017

Successful innovation aims for growth, not just trial

When it comes to concept testing new innovations, biggest is always best – or so we’ve been lead to think. According to David Soulsby Global Director, Innovation & Product Development at Kantar TNS, traditional concept screening methods will often fail to...

/ May 9, 2017

Harnessing automation for business growth

The article was originally posted by McKinsey&Company. The full report can be downloaded here. Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinsey Global Institute report finds realizing...

/ May 4, 2017