Month: July 2017

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also...

/ July 28, 2017

What’s in a name?

You’re a rational person, aren’t you?  And yet there are hundreds of decisions and choices that you make each day without consciously applying this rationality, or thinking these choices through.  In fact, “thinking them through” is not only time consuming...

/ July 12, 2017

Individuals matter in research

A colleague recently remarked: “Why does the market research industry still rely so much on sample averages when marketing today is so targeted?” A good question. Take innovation as an example – new products are rarely developed for the mass...

/ July 4, 2017