Month: July 2017

What’s in a name?

You’re a rational person, aren’t you?  And yet there are hundreds of decisions and choices that you make each day without consciously applying this rationality, or thinking these choices through.  In fact, “thinking them through” is not only time consuming...

/ July 12, 2017

Individuals matter in research

A colleague recently remarked: “Why does the market research industry still rely so much on sample averages when marketing today is so targeted?” A good question. Take innovation as an example – new products are rarely developed for the mass...

/ July 4, 2017