Month: August 2017

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017

From order-takers to business drivers in 6 steps

Here’s how innovative insight functions are doing it. “I have a meeting tomorrow with the CEO, so I need a deck immediately with everything we know about our brand and Millennials” As researchers, how many of you have received that...

/ August 9, 2017