Month: September 2017

ZappiStore and Coca-Cola

Coca-Cola and ZappiStore reflect on a leap of faith at ESOMAR Congress

The story of our start-up was on show at ESOMAR Congress 2017 in Amsterdam There used to be a firm line separating technology from market research, but this year’s ESOMAR Congress proved that those boundaries are now blurring. A strong...

/ September 22, 2017

2 myths and 1 fact about Prediction Markets: Interview with Consensus Point CEO, Brad Marsh

To celebrate the launch of Huunu Prediction Markets, the industry’s first fully automated prediction markets tool, ZappiStore caught up with Consensus Point’s CEO, Brad Marsh. In this interview, Brad dives into the Huunu methodology, in-market validation, and some of the...

/ September 7, 2017

Why Coca-Cola Japan joined hands with Zappi

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As...

/ September 4, 2017