Month: November 2017

Digital advertising on commute

Is digital ad testing really that different from TV?

As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked...

/ November 28, 2017
YouTube billboard

Video advertising: get the length just right

People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This...

/ November 22, 2017
Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017