How to Put Customers at the Center of Your Ads and Optimize Across Media Channels

A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on...

/ March 15, 2018

4 Ways Insights Professionals Can Help Their Organizations Grow

Zappi officially launched their Zappi Insiders program on the coat-tails of an exclusive dinner at Eleven Madison Park after The Quirks Event in NYC. The program is designed with the hopes of fostering an environment of growth and collaboration among...

/ March 12, 2018

Naming New Products Isn’t As Easy As It Looks: 12 Examples of The Good, The Bad, And The Ugly

Many new product names aren’t tested thoroughly enough, if at all. 80% of each year’s 30,000 new consumer products fail and inefficient brand building is partly to blame. You might be familiar with the usual process: marketers rely on hunches...

/ March 9, 2018

Concept Testing: 4 Steps to Optimize and Why It’s Important

Launching a new product or modifying an existing one is scary. 80 percent of the 30,000 new consumer products launched each year fail. With that said, a new project has the opportunity to create a new revenue stream for your...

/ March 2, 2018