Zappi's wizard tool

The Wizard is Waiting: How To Make Sure You’re Asking the Right Questions

One key factor that can make or break a research project is in choosing the appropriate research methodology. At Zappi, our mission is to continue making market research cheaper, faster, and (crucially) better. However, having made research cheaper, it’s become...

/ October 18, 2018
Reena at Zappi

Working at Zappi: Great Vision Without Great People Is Irrelevant

You might think of Zappi as a factory, or a machine, humming away, navigating algorithms and delivering cutting-edge research. Truth be told, there’s a vast team of incredible people working behind the scenes, responsible for our amazing technology. Since I...

/ October 15, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018