Reena at Zappi

Working at Zappi: Great Vision Without Great People Is Irrelevant

You might think of Zappi as a factory, or a machine, humming away, navigating algorithms and delivering cutting-edge research. Truth be told, there’s a vast team of incredible people working behind the scenes, responsible for our amazing technology. Since I...

/ October 15, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018