A James Hodges

All posts by

A James Hodges

What's a prediction market?

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017
LinkNow for Digital

Top tips for effective digital advertising… this time with feeling!

Kantar Millward Brown shared seven tips for digital advertising and discussed them in a webinar with Zappi Executive Vice President and Chief Global Analyst Nigel Hollis had this to say… During a recent webinar exploring seven tips distilled from 20...

/ October 17, 2017
ZappiStore and Coca-Cola

Coca-Cola and ZappiStore reflect on a leap of faith at ESOMAR Congress

The story of our start-up was on show at ESOMAR Congress 2017 in Amsterdam There used to be a firm line separating technology from market research, but this year’s ESOMAR Congress proved that those boundaries are now blurring. A strong...

/ September 22, 2017

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London with the folks at MMR – a stone’s throw from St Paul’s Cathedral – to discuss product packaging in the retail space. Representatives from businesses of all shapes and sizes...

/ October 4, 2016

ESOMAR Congress 2016: the future is #WOW

For ESOMAR Congress 2016, over a thousand research industry participants ventured into the beautiful city of New Orleans and partook in a mini-Mardi Gras – what better setting for #wow moments? Overflowing with learning opportunities for clients, agencies, and tech-providers...

/ September 28, 2016

Insightful optimism: Babita Earle responds to Ray Poynter’s Automation Report

Ray Poynter, with input from experts across the world of Market Research, has penned a far-reaching research report, with ZappiStore as its proud sponsor. ‘Automation and Market Research: A journey, not a destination’ is available now through NewMR. The report...

/ September 23, 2016

[Webinar] A.I. meets Market Research

When thinking of A.I., chances are you might recall a selection of sinister robots from cinema: 2001’s HAL 9000, i Robot’s VIKI, or maybe Marvel’s Ultron. In actuality, A.I. is proving itself an invaluable aid, rather than a hindrance. To explore how...

/ September 13, 2016

Gatorade & the NBA: Does sponsorship still matter?

Sponsorship is a costly investment, but when done correctly, its benefits can magnify brand presence tenfold. This year, PEPSICO wanted to ascertain whether or not Gatorade’s continued sponsorship of the NBA was delivering value. They needed validated evidence to inform their marketing strategy for...

/ August 23, 2016