All posts by

Damian

This holiday season, empower your digital creative through ZappiStore

Holiday shopping as you knew it has changed, so why haven’t we changed the way we think of the consumer? Their purchasing behavior has been changing for over a decade now, and it shows no sign of slowing down. Since...

/ November 12, 2015

Package design – Setting yourself apart in any circumstance

When I was working in branding at SAB Miller in Peru, a key part of brand portfolio was creating a unique package for each brand that would communicate its values and grab the attention of the consumer no matter the...

/ October 27, 2015

Minimum Viable Insight in the agile research process

At ZappiStore, we have continued to lead the charge in presenting the fact that agile research is not a method, but rather a mindset. Part of it is using the myriad of tools that you have at your disposal, both...

/ September 25, 2015

Agile Research: The war between creative and data is over!

Dear Creative Guru, The war between creative and data is over! Congratulations, you won. Good news, so did data.

/ May 29, 2015