David Soulsby

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David Soulsby

David Soulsby is a Global Director of Innovation and Product Development at Kantar TNS

Individuals matter in research

A colleague recently remarked: “Why does the market research industry still rely so much on sample averages when marketing today is so targeted?” A good question. Take innovation as an example – new products are rarely developed for the mass...

/ July 4, 2017

The innovation dilemma: Rigor vs. Speed

Looking through annual reports, you’ll find innovation is a key component of most companies’ strategy to deliver growth. And you’ll also see the imperative for speed to market. CEOs need to cut the time from new product conception to market...

/ June 27, 2017