Emily Weinstein

All posts by

Emily Weinstein

VP Strategic Partnerships, ZappiStore

Video advertising: get the length just right

People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This...

/ November 22, 2017

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017