Julio Franco

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Julio Franco

From order-takers to business drivers in 6 steps

Here’s how innovative insight functions are doing it. “I have a meeting tomorrow with the CEO, so I need a deck immediately with everything we know about our brand and Millennials” As researchers, how many of you have received that...

/ August 9, 2017

LIVE testing Super Bowl ads: automation scales & focuses market research

Last Sunday was the Super Bowl,the biggest sports event in the US, and the most expensive advertising space on TV at a global level. This year, the cost of a 30-second ad for the Super Bowl mounted up to $5 million,...

/ February 9, 2017