Ray Poynter

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Ray Poynter

Ray has spent the last 35+ years at the intersection of research, innovation, and commerce, having been involved in the development of CAPI, online systems, online surveys, and social media research. Ray is the author of The Handbook of Online and Social Media Research & The Handbook of Mobile Market Research, the editor of ESOMAR’s book Answers to Contemporary Market Research Questions, and the founder of NewMR.

Five Market Research Trends for 2017

At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much...

/ January 5, 2017