Stephen Phillips

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Stephen Phillips

Market research

How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018

January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and...

/ January 26, 2018
Predictions for 2018

Three key market research predictions for 2018

For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are...

/ December 21, 2017
The evolution of A.I.

Artificial Intelligence is more than a buzzword: how to spot the fakes

Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of...

/ December 15, 2017
Digital advertising on commute

Is digital ad testing really that different from TV?

As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked...

/ November 28, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

If it can be automated, it should be!

The robots are coming. Of that, there is no doubt. As we see more applications of automation freeing up our time, we will eventually face the decision of whether or not we should automate a task for a specific scenario. More...

/ March 31, 2017

The future of concept testing: tips & predictions for 2017 & onwards

From finding the right approach for screening early-stage ideas to identifying key dimensions for your product’s success, there are a few key points manufacturers need to understand about concept testing – the first being there is more than one thing...

/ March 5, 2017

Automation Comes of Age: Commentary by ZappiStore CEO

Market research is the best source of consumer insight and guiding change, but doing it right and with rigor has traditionally translated into a six figure budget  and multiple weeks of time , largely driven by manual process that deliver...

/ January 12, 2017

The Future of Insights

Automation is a much-deliberated topic within the market research sphere, as well as in the wider business community. It has even been highlighted in this year’s GRIT report. Once upon a time, it was only an ‘emerging trend’, but it is...

/ June 8, 2016