Too long has the creative industry been unable to test ideas in batches to learn what works and what doesn’t before paying up to dive deep into what would.
In a time where agencies and brand teams are making decisions quickly with such an emphasis on the return, it’s startling to learn just how many go-no go decisions are arbitrarily made around a conference room table.
Why? Traditional research is slow and true optimization takes time.
Screening and validating shouldn’t stretch budgets or not get done because there isn’t enough time
Agencies & brands are now in a place to automate the analysis of multiple executions while still maintaining validated analytic frameworks using ZappiStore’s end-to-end automation platform which through 3 simple configurations can be in and out of field with a full report available in as little as 6 hours.
Take our partnership with Millward Brown for example. We have built a series of tools to test creative across platforms, leveraging the question set, analytics and norms from Link, using ZappiStore’s end-to-end automation platform.
Bringing the consumer into decision making early and often not only ensures that executions will stick but also that you don’t mistakenly throw away the next great campaign idea.