3 steps to successful product claims

85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful...

/ December 28, 2017

Looking ahead to your new year’s resolutions in digital advertising

With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects...

/ December 26, 2017

Top Market Research Events to Add to Your 2018 Calendar

In 2016, the market research industry generated approximately 44.51 billion U.S. dollars in revenue worldwide. The industry has grown by 41 percent since 2010. With this, the number of market research events has ballooned. Given the number of market research...

/ December 12, 2017

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017
Pop up ads

How to be seen: ads with strong branding stand out in the competitive digital arena

56.1%* of internet ads are never seen by humans Ads compete for our attention on a daily basis; yesterday’s shopping spree haunts our Facebook feeds, Instagram shows ads among friends and family, and pop-ups distract us from reading the news....

/ October 26, 2017
LinkNow for Digital

Top tips for effective digital advertising… this time with feeling!

Kantar Millward Brown shared seven tips for digital advertising and discussed them in a webinar with Zappi Executive Vice President and Chief Global Analyst Nigel Hollis had this to say… During a recent webinar exploring seven tips distilled from 20...

/ October 17, 2017
Market research

In agile research, the future points to foresight-led insight teams

Babita Earle, ZappiStore’s face of Strategic Partnerships, shares her views on an evolving approach to MR at ESOMAR Congress 2017 In September, I flew for Amsterdam to experience ESOMAR’s yearly celebration of data (so did our own Roxan Toll with...

/ October 4, 2017

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017