Category: Agile Market Research

Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017
Pop up ads

How to be seen: ads with strong branding stand out in the competitive digital arena

56.1%* of internet ads are never seen by humans Ads compete for our attention on a daily basis; yesterday’s shopping spree haunts our Facebook feeds, Instagram shows ads among friends and family, and pop-ups distract us from reading the news....

/ October 26, 2017
LinkNow for Digital

Top tips for effective digital advertising… this time with feeling!

Kantar Millward Brown shared seven tips for digital advertising and discussed them in a webinar with Zappi Executive Vice President and Chief Global Analyst Nigel Hollis had this to say… During a recent webinar exploring seven tips distilled from 20...

/ October 17, 2017
Market research

In agile research, the future points to foresight-led insight teams

Babita Earle, ZappiStore’s face of Strategic Partnerships, shares her views on an evolving approach to MR at ESOMAR Congress 2017 In September, I flew for Amsterdam to experience ESOMAR’s yearly celebration of data (so did our own Roxan Toll with...

/ October 4, 2017

Why Coca-Cola Japan joined hands with Zappi

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As...

/ September 4, 2017

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s vital to all known life. Water is also big business. Sales of water just topped soda in the US last month for the first time, making it the most widely...

/ May 18, 2017

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London with the folks at MMR – a stone’s throw from St Paul’s Cathedral – to discuss product packaging in the retail space. Representatives from businesses of all shapes and sizes...

/ October 4, 2016