Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018
ZappiStore and Coca-Cola

Coca-Cola and ZappiStore reflect on a leap of faith at ESOMAR Congress

The story of our start-up was on show at ESOMAR Congress 2017 in Amsterdam There used to be a firm line separating technology from market research, but this year’s ESOMAR Congress proved that those boundaries are now blurring. A strong...

/ September 22, 2017

Why Coca-Cola Japan joined hands with Zappi

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As...

/ September 4, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video per day. No wonder brands are fighting to capture the attention of the ultra-connected generation through video content. With that in mind, it’s sad to learn as many as 88% of viewers...

/ January 12, 2017

Clients share automation stories @ZappiStore’s Canada launch gig

To celebrate the launch of ZappiStore in Canada, our own Joseph Chen hosted an audience of market research professionals to hear what a panel of insights managers and Kantar Millward Brown’s Sharon Flynn had to say about the challenges faced...

/ November 23, 2016

Webinar: LINKing PepsiCo’s digital success to automated pre-testing

How do you test digital advertising effectively and ensure its positive impact before it goes online? In this webinar, we explored how PepsiCo was able to address the challenge head-on. Challenges of digital ad testing With the rise of digital,...

/ October 24, 2016

Gatorade & the NBA: Does sponsorship still matter?

Sponsorship is a costly investment, but when done correctly, its benefits can magnify brand presence tenfold. This year, PEPSICO wanted to ascertain whether or not Gatorade’s continued sponsorship of the NBA was delivering value. They needed validated evidence to inform their marketing strategy for...

/ August 23, 2016

17m views sees Boogie Wipes go viral with ZappiStore: ‘snot to be sniffed at!

Who are Boogie Wipes? If you’re a parent in the US, chances are you’ve heard of Boogie Wipes – they’re great for soothing runny noses. Despite being a popular product by default (especially during allergy season), their manufacturers, Nehemiah (who also own...

/ July 12, 2016

Gatorade: Fueling Fast & Future-Focused Brand Insights through Automation

Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach...

/ June 3, 2016