Category: Events

Market research

In agile research, the future points to foresight-led insight teams

Babita Earle, ZappiStore’s face of Strategic Partnerships, shares her views on an evolving approach to MR at ESOMAR Congress 2017 In September, I flew for Amsterdam to experience ESOMAR’s yearly celebration of data (so did our own Roxan Toll with...

/ October 4, 2017
ZappiStore and Coca-Cola

Coca-Cola and ZappiStore reflect on a leap of faith at ESOMAR Congress

The story of our start-up was on show at ESOMAR Congress 2017 in Amsterdam There used to be a firm line separating technology from market research, but this year’s ESOMAR Congress proved that those boundaries are now blurring. A strong...

/ September 22, 2017

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London with the folks at MMR – a stone’s throw from St Paul’s Cathedral – to discuss product packaging in the retail space. Representatives from businesses of all shapes and sizes...

/ October 4, 2016

ESOMAR Congress 2016: the future is #WOW

For ESOMAR Congress 2016, over a thousand research industry participants ventured into the beautiful city of New Orleans and partook in a mini-Mardi Gras – what better setting for #wow moments? Overflowing with learning opportunities for clients, agencies, and tech-providers...

/ September 28, 2016