Category: Opinions

What’s in a name?

You’re a rational person, aren’t you?  And yet there are hundreds of decisions and choices that you make each day without consciously applying this rationality, or thinking these choices through.  In fact, “thinking them through” is not only time consuming...

/ July 12, 2017

Individuals matter in research

A colleague recently remarked: “Why does the market research industry still rely so much on sample averages when marketing today is so targeted?” A good question. Take innovation as an example – new products are rarely developed for the mass...

/ July 4, 2017

The innovation dilemma: Rigor vs. Speed

Looking through annual reports, you’ll find innovation is a key component of most companies’ strategy to deliver growth. And you’ll also see the imperative for speed to market. CEOs need to cut the time from new product conception to market...

/ June 27, 2017

The MRX Future Lens – IIeX North America 2017

Last week almost 1,000 of the most progressive researchers and clients flocked to Atlanta to contribute to the drive of innovation in MRX at the Insight Innovation Exchange. The conference was about exploring client needs, and how technology is reasserting...

/ June 22, 2017

The race to automate – GRIT Q1-Q2 commentary by Stephen Phillips

Market research has traditionally served as the voice of the customer in business decisions. However in recent years, we’ve seen the businesses we serve and their marketing teams forced into a position where moving fast is essential to remaining competitive....

/ June 13, 2017

Any Zombies or Cannibals in your innovation pipeline?

Kantar TNS’s analysis of 3,500 consumer goods launches* found that 3 in 5 developed into a ‘zombie’ or a ‘cannibal’: failing to deliver long-term growth, or actively eating into the market share of sister brands within the portfolio. Not too...

/ June 6, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

The skills needed to prosper in an automating world

Automation is in the process of changing the market research and insights world. Things are moving faster than ever before, there is more data than ever before, and more research is being conducted than ever before. In this fast-changing world,...

/ May 30, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s vital to all known life. Water is also big business. Sales of water just topped soda in the US last month for the first time, making it the most widely...

/ May 18, 2017