Category: Opinions

A to Z in market research

The marketer’s toolbox: an A-Z guide to digital market research solutions

So you’re in marketing. You’re looking to get started in the world of market research, but you’re not sure where to begin. You don’t have an enormous budget, and you don’t know which tool or product will help you figure...

/ January 11, 2018

How to bring more accurate reports to your insights function: Market research survey best practices

At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for...

/ January 10, 2018
Looking forward to 2018

Looking ahead to your new year’s resolutions in digital advertising

With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects...

/ December 26, 2017
Predictions for 2018

Three key market research predictions for 2018

For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are...

/ December 21, 2017

Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come

Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the...

/ December 19, 2017
The evolution of A.I.

Artificial intelligence is more than a buzzword: how to spot the fakes

Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of...

/ December 15, 2017
What's a prediction market?

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017
Digital advertising on commute

Is digital ad testing really that different from TV?

As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked...

/ November 28, 2017