Category: Opinions

2 myths and 1 fact about Prediction Markets: Interview with Consensus Point CEO, Brad Marsh

To celebrate the launch of Huunu Prediction Markets, the industry’s first fully automated prediction markets tool, ZappiStore caught up with Consensus Point’s CEO, Brad Marsh. In this interview, Brad dives into the Huunu methodology, in-market validation, and some of the...

/ September 7, 2017

The Digital Insights Challenge

What we have learned from testing the winning adverts of the 2016 Facebook  Awards.    Digital advertising is the wild west of marketing. With so much creative being produced for dozens of channels, brands are airing digital advertising without any...

/ August 31, 2017

From order-takers to business drivers in 6 steps

Here’s how innovative insight functions are doing it. “I have a meeting tomorrow with the CEO, so I need a deck immediately with everything we know about our brand and Millennials” As researchers, how many of you have received that...

/ August 9, 2017

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also...

/ July 28, 2017

What’s in a name?

You’re a rational person, aren’t you?  And yet there are hundreds of decisions and choices that you make each day without consciously applying this rationality, or thinking these choices through.  In fact, “thinking them through” is not only time consuming...

/ July 12, 2017

Individuals matter in research

A colleague recently remarked: “Why does the market research industry still rely so much on sample averages when marketing today is so targeted?” A good question. Take innovation as an example – new products are rarely developed for the mass...

/ July 4, 2017

The innovation dilemma: Rigor vs. Speed

Looking through annual reports, you’ll find innovation is a key component of most companies’ strategy to deliver growth. And you’ll also see the imperative for speed to market. CEOs need to cut the time from new product conception to market...

/ June 27, 2017

The MRX Future Lens – IIeX North America 2017

Last week almost 1,000 of the most progressive researchers and clients flocked to Atlanta to contribute to the drive of innovation in MRX at the Insight Innovation Exchange. The conference was about exploring client needs, and how technology is reasserting...

/ June 22, 2017

The race to automate – GRIT Q1-Q2 commentary by Stephen Phillips

Market research has traditionally served as the voice of the customer in business decisions. However in recent years, we’ve seen the businesses we serve and their marketing teams forced into a position where moving fast is essential to remaining competitive....

/ June 13, 2017