Category: Opinions

Successful innovation aims for growth, not just trial

When it comes to concept testing new innovations, biggest is always best – or so we’ve been lead to think. According to David Soulsby Global Director, Innovation & Product Development at Kantar TNS, traditional concept screening methods will often fail to...

/ May 9, 2017

Harnessing automation for business growth

The article was originally posted by McKinsey&Company. The full report can be downloaded here. Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinsey Global Institute report finds realizing...

/ May 4, 2017

Does TV have the X Factor for Gen Z?

So, we all know Gen Z (young people aged 16-21) don’t watch TV right? Wrong! When it comes to going out, Gen Z like to stay in. According to new research, young people these days prefer to stay home and...

/ April 27, 2017

If it can be automated, it should be!

The robots are coming. Of that, there is no doubt. As we see more applications of automation freeing up our time, we will eventually face the decision of whether or not we should automate a task for a specific scenario. More...

/ March 31, 2017

Pursuit of authenticity – Learnings from The Insight Show & MRS Impact

As The Insight Show and MRS Impact draw to a close for 2017, the ZappiStore team leave inspired by some amazing thought leaders, who quite openly and frankly, discussed how to prepare for the future of market research – from...

/ March 21, 2017

TV: still the elephant in the living room

Contrary to popular belief, the death of traditional TV advertising has been highly exaggerated. It was going to be replaced by internet TV and we would all be moving to digital channels. Fact: Digital is growing fast & is creating...

/ March 16, 2017

The future of concept testing: tips & predictions for 2017 & onwards

From finding the right approach for screening early-stage ideas to identifying key dimensions for your product’s success, there are a few key points manufacturers need to understand about concept testing – the first being there is more than one thing...

/ March 5, 2017

Link™ methodology audited by the MASB

Originally posted on Research-Live.com An audit on Link™, Kantar Millward Brown’s ad testing solution, has been completed by the Marketing Accountability Standards Board (MASB), a US body that sets standards for linking marketing activities to financial performance. We at ZappiStore strongly...

/ March 1, 2017

IIeX Amsterdam 2017: The future rocks!

At IIeX EU 2017, hundreds of eager researchers descended upon the vibrant city of Amsterdam to hear about the latest learnings and innovations in market research. What was once considered futuristic technology just a few years ago had since evolved...

/ February 23, 2017