Category: Opinions

Hackathon experience with M/A/R/C® & ZappiStore: Concept testing with innovation, rigor & speed

Born out of a week-long hackathon in Possum Kingdom Lake, Texas, M/A/R/C® Rapid Results is not only one of ZappiStore’s most advanced concept testing tools on offer, but, importantly, a case study in effective cross-functional agile development.

/ February 17, 2017

120 hours in scrum heaven: Hacking new products with Kantar TNS

Every few months, a team of Zappi developers get a free pass from business as usual to unleash their talents in long nights of coding . The sole objective is building a working product and driving as much of a...

/ February 16, 2017

Millennials move over! Generation Z is setting the tone for marketing today :-)

We are living in a time of transformative change. Gen Z – born with technology at their fingertips – is now approaching adulthood. With their lives shaped by the digital age, brands who target such demographics often struggle to relate...

/ February 14, 2017

LIVE testing Super Bowl ads: automation scales & focuses market research

Last Sunday was the Super Bowl,the biggest sports event in the US, and the most expensive advertising space on TV at a global level. This year, the cost of a 30-second ad for the Super Bowl mounted up to $5 million,...

/ February 9, 2017

Creating claims for all-natural cookie packs

When a consumer picks your product off the shelf, he/she makes a decision on whether to buy it or not in just fractions of a second. Therefore, creating a compelling pack that breaks through and speaks to the right demographic...

/ January 25, 2017

Automation Comes of Age: Commentary by ZappiStore CEO

Market research is the best source of consumer insight and guiding change, but doing it right and with rigor has traditionally translated into a six figure budget  and multiple weeks of time , largely driven by manual process that deliver...

/ January 12, 2017

Nescafé brewed a winning digital creative blend on Facebook & Youtube

64% of 15-24 year olds watch at least one video per day. No wonder brands are fighting to capture the attention of the ultra-connected generation through video content. With that in mind, it’s sad to learn as many as 88% of viewers...

/ January 12, 2017

Five Market Research Trends for 2017

At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much...

/ January 5, 2017

3 steps to getting product claims right

85% of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? Product and packaging claims development is a big...

/ December 19, 2016