Category: Opinions

4 key facts on modern advertising

Compared to the ‘digital revolution’, the industrial revolution seems like a simple shift in gear. Indeed many industries have been affected by the digital movement. The status quo has been challenged, models and processes have been disrupted, enriched or replaced....

/ December 7, 2016

Clients share automation stories @ZappiStore’s Canada launch gig

To celebrate the launch of ZappiStore in Canada, our own Joseph Chen hosted an audience of market research professionals to hear what a panel of insights managers and Kantar Millward Brown’s Sharon Flynn had to say about the challenges faced...

/ November 23, 2016

Your Next Digital Advertising Campaign: Dud, disaster, or triumph?

There’s no doubt about it – companies are throwing away tons of cash due to failed digital advertising campaigns. Research shows that 98% of paid ads are a colossal waste of money. On top of that, waste in digital ad...

/ November 10, 2016

Webinar: LINKing PepsiCo’s digital success to automated pre-testing

How do you test digital advertising effectively and ensure its positive impact before it goes online? In this webinar, we explored how PepsiCo was able to address the challenge head-on. Challenges of digital ad testing With the rise of digital,...

/ October 24, 2016

Consumer-led research: MMR talks food & drink in the retail space

ZappiStore took a trip to The Happenstance in East London with the folks at MMR – a stone’s throw from St Paul’s Cathedral – to discuss product packaging in the retail space. Representatives from businesses of all shapes and sizes...

/ October 4, 2016

ESOMAR Congress 2016: the future is #WOW

For ESOMAR Congress 2016, over a thousand research industry participants ventured into the beautiful city of New Orleans and partook in a mini-Mardi Gras – what better setting for #wow moments? Overflowing with learning opportunities for clients, agencies, and tech-providers...

/ September 28, 2016

Insightful optimism: Babita Earle responds to Ray Poynter’s Automation Report

Ray Poynter, with input from experts across the world of Market Research, has penned a far-reaching research report, with ZappiStore as its proud sponsor. ‘Automation and Market Research: A journey, not a destination’ is available now through NewMR. The report...

/ September 23, 2016

[Webinar] A.I. meets Market Research

When thinking of A.I., chances are you might recall a selection of sinister robots from cinema: 2001’s HAL 9000, i Robot’s VIKI, or maybe Marvel’s Ultron. In actuality, A.I. is proving itself an invaluable aid, rather than a hindrance. To explore how...

/ September 13, 2016

Gatorade & the NBA: Does sponsorship still matter?

Sponsorship is a costly investment, but when done correctly, its benefits can magnify brand presence tenfold. This year, PEPSICO wanted to ascertain whether or not Gatorade’s continued sponsorship of the NBA was delivering value. They needed validated evidence to inform their marketing strategy for...

/ August 23, 2016