Category: Opinions


Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016

Waning Cultural Relevance of Oscars & Grammys

This article was originally posted by Joanna Franchini on Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground. Not even the promise – and ultimate delivery  – of...

/ March 9, 2016

In Pursuit of Quick Without Dirty

Seeking to do things quicker and more profitably, cutting corners without compromising quality, doing a job well enough. For many of us, these are often necessity in the modern world, regardless of the industry or circumstance we’re in. The world...

/ February 25, 2016

How Automation Will Change the Role Of Young Researchers

Are we young researchers ready to face the automation era? One thing that I learned interviewing the CEO of ZappiStore, the first automation research shop, is that we are now shifting from how to what. I have always been intrigued...

/ February 17, 2016

A Man on the Moon is great, but it just isn’t Christmas…

We love an emotional advert don’t we? ‘Sadvertising’ is all around us this Christmas, led by the high profile John Lewis and Coca-Cola ads and chased hard by the likes of Sainsbury’s. They’re great ads that bring important messages into...

/ December 4, 2015

About Us & Our Products

An introduction to ZappiStore and a quick look at some of the products we offer.  

/ July 21, 2015

TNS and ZappiStore launch ConversionModel Express

Steve Phillips, CEO @ Zappi Store and Jan Hofmeyr, Head of Behaviour Change @ TNS discuss the launch of TNS ConversionModel Express. TNS’s ConversionModel is the most widely used measure of brand commitment and conversion. ConversionModel Express helps you identify...

/ July 21, 2015