Package design – Setting yourself apart in any circumstance

When I was working in branding at SAB Miller in Peru, a key part of brand portfolio was creating a unique package for each brand that would communicate its values and grab the attention of the consumer no matter the...

/ October 27, 2015

LinkNow for Digital: Millward Brown copy-testing solution for digital advertising

UK Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising. The company said the fast-turnaround tool determines the performance of online video, display, Facebook and mobile creative in less than...

/ February 24, 2015