Important choices

5 Questions to Ask When Choosing an Automated Market Research Solution

When you’re thinking about beginning an internal research transformation by adopting an automated market research solution, you’re likely to feel stumped by the sheer number of options on offer. It’s important to understand software differentiators and key features when comparing...

/ November 16, 2018
Zappi's wizard tool

The Wizard is Waiting: How To Make Sure You’re Asking the Right Questions

One key factor that can make or break a research project is in choosing the appropriate research methodology. At Zappi, our mission is to continue making market research cheaper, faster, and (crucially) better. However, having made research cheaper, it’s become...

/ October 18, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018

The Customer Is Always Right: Why Building an Audience Is the Centerpiece of Good Research

Traditionally, market research involved extended time in direct conversation with consumers, but a lot has changed since the advent of online research options. Researchers might find that much of the conversation at conferences and in online articles revolves around the...

/ August 6, 2018

Zappi’s Brand Is Changing: A Message For Our Users and Partners [Truncated]

Our goal has always been to help businesses make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as customers, developed 25 new solutions in-house, and scaled what we do globally. However,...

/ July 16, 2018

Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018

Video Feedback: How VoxPopMe’s ‘Human Factor’ Helps Reinforce The Decision-Making Process

Do you ever feel as if the respondents to market research surveys are faceless non-entities? You can’t picture them, you can’t imagine identifying with them, and by the time you know what they think, they’ve long since become ones and...

/ May 3, 2018

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

How to Put Customers at the Center of Your Ads and Optimize Across Media Channels

A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on...

/ March 15, 2018