Category: Technology

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also...

/ July 28, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

Hackathon experience with M/A/R/C® & ZappiStore: Concept testing with innovation, rigor & speed

Born out of a week-long hackathon in Possum Kingdom Lake, Texas, M/A/R/C® Rapid Results is not only one of ZappiStore’s most advanced concept testing tools on offer, but, importantly, a case study in effective cross-functional agile development.

/ February 17, 2017

120 hours in scrum heaven: Hacking new products with Kantar TNS

Every few months, a team of Zappi developers get a free pass from business as usual to unleash their talents in long nights of coding . The sole objective is building a working product and driving as much of a...

/ February 16, 2017

Five Market Research Trends for 2017

At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much...

/ January 5, 2017

Insightful optimism: Babita Earle responds to Ray Poynter’s Automation Report

Ray Poynter, with input from experts across the world of Market Research, has penned a far-reaching research report, with ZappiStore as its proud sponsor. ‘Automation and Market Research: A journey, not a destination’ is available now through NewMR. The report...

/ September 23, 2016

[Webinar] A.I. meets Market Research

When thinking of A.I., chances are you might recall a selection of sinister robots from cinema: 2001’s HAL 9000, i Robot’s VIKI, or maybe Marvel’s Ultron. In actuality, A.I. is proving itself an invaluable aid, rather than a hindrance. To explore how...

/ September 13, 2016

What failed products can learn from Agile software development

In order to helm a success story, regular feedback is key. Sometimes it’s possible to receive input from a client before work begins and get the deliverables right first time, but these cases are rare. The facts, however, are clear...

/ August 9, 2016

ZappiHack: Bringing Insights & Tech Closer Together

ZappiStore was excited to host its first ever Hack on March 2nd in Amsterdam, a full day of workshops and discussions dedicated to bridging the gap between Research and Tech. The event brought a select group of Insights professionals from the world’s most...

/ March 15, 2016