Category: Technology

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

How to Put Customers at the Center of Your Ads and Optimize Across Media Channels

A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on...

/ March 15, 2018
Superhero standoff

What can the superhero war between Marvel and DC teach us about advertising?

There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding...

/ February 9, 2018

How to Test Your Product’s On-Shelf Performance with Package Testing

One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done...

/ February 2, 2018
Predictions for 2018

Three key market research predictions for 2018

For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are...

/ December 21, 2017

Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come

Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the...

/ December 19, 2017
The evolution of A.I.

Artificial Intelligence is more than a buzzword: how to spot the fakes

Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of...

/ December 15, 2017
Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017
Pop up ads

How to be seen: ads with strong branding stand out in the competitive digital arena

56.1%* of internet ads are never seen by humans Ads compete for our attention on a daily basis; yesterday’s shopping spree haunts our Facebook feeds, Instagram shows ads among friends and family, and pop-ups distract us from reading the news....

/ October 26, 2017