Zappi’s Brand Is Changing: A Message For Our Users and Partners [Truncated]

Our goal has always been to help businesses make better decisions by using the voice of the consumer. So far, we’ve welcomed prominent Fortune 100 brands as customers, developed 25 new solutions in-house, and scaled what we do globally. However,...

/ July 16, 2018

Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018

Video Feedback: How VoxPopMe’s ‘Human Factor’ Helps Reinforce The Decision-Making Process

Do you ever feel as if the respondents to market research surveys are faceless non-entities? You can’t picture them, you can’t imagine identifying with them, and by the time you know what they think, they’ve long since become ones and...

/ May 3, 2018

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

How to Put Customers at the Center of Your Ads and Optimize Across Media Channels

A recent AdReaction study from our partner, Kantar Millward Brown, found that integrated and customized ad campaigns are 57% more effective. According to this study, consumers feel that over 25% of advertising campaigns suffer a messaging disconnect when promoted on...

/ March 15, 2018

What can the superhero war between Marvel and DC teach us about advertising?

There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding...

/ February 9, 2018

How to Test Your Product’s On-Shelf Performance with Package Testing

One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done...

/ February 2, 2018

Three key market research predictions for 2018

For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are...

/ December 21, 2017

Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come

Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the...

/ December 19, 2017