ZappiStore and Coca-Cola

Coca-Cola and ZappiStore reflect on a leap of faith at ESOMAR Congress

The story of our start-up was on show at ESOMAR Congress 2017 in Amsterdam There used to be a firm line separating technology from market research, but this year’s ESOMAR Congress proved that those boundaries are now blurring. A strong...

/ September 22, 2017

Why Coca-Cola Japan joined hands with Zappi

The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups. Being squeezed is a sensation most marketers are very familiar with. As...

/ September 4, 2017

The rise of automation in market research

Machines are being used to automate a rising number of processes in the marketing world. Programmatic ad buying, artificial intelligence, chatbots  and other emerging technologies are changing the landscape and bringing with them new efficiencies and ways of working. It follows then, that market research also...

/ July 28, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

Hackathon experience with M/A/R/C® & ZappiStore: Concept testing with innovation, rigor & speed

Born out of a week-long hackathon in Possum Kingdom Lake, Texas, M/A/R/C® Rapid Results is not only one of ZappiStore’s most advanced concept testing tools on offer, but, importantly, a case study in effective cross-functional agile development.

/ February 17, 2017

120 hours in scrum heaven: Hacking new products with Kantar TNS

Every few months, a team of Zappi developers get a free pass from business as usual to unleash their talents in long nights of coding . The sole objective is building a working product and driving as much of a...

/ February 16, 2017

How to use market research tech to optimize your product re-launch: A case study

When a consumer picks your product off the shelf, they make a decision on whether to buy it or not in just fractions of a second. Creating a compelling pack that breaks through and speaks to the right demographic is...

/ January 25, 2017

Five Market Research Trends for 2017

At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much...

/ January 5, 2017

Insightful optimism: Babita Earle responds to Ray Poynter’s Automation Report

Ray Poynter, with input from experts across the world of Market Research, has penned a far-reaching research report, with ZappiStore as its proud sponsor. ‘Automation and Market Research: A journey, not a destination’ is available now through NewMR. The report...

/ September 23, 2016