Patricia Montesdeoca

From Client to ‘Client Transformation’: Why I’m Helping Build a Better Future With Zappi

I’m a researcher by passion, hobby, and by profession. I like to ask ‘why’ – and it’s great to do what I love for a living. I come from the corporate world, having worked with Coca-Cola, Colgate, Gatorade, and Quaker...

/ November 1, 2018
Reena at Zappi

Working at Zappi: Great Vision Without Great People Is Irrelevant

You might think of Zappi as a factory, or a machine, humming away, navigating algorithms and delivering cutting-edge research. Truth be told, there’s a vast team of incredible people working behind the scenes, responsible for our amazing technology. Since I...

/ October 15, 2018
Strong Imagery

Agility in Advertising: 4 Research Strategies to Increase Your ROI

Brands want answers to specific creative advertising campaign questions: a) before their activity starts (around messaging and execution), b) while it is live (to assess how the target audience is responding), and c) when completed (to determine its ROI). We’re...

/ October 5, 2018

Go Deeper! Three Things to Consider on the Road to Advanced Analysis…

Today, there is an abundance of research options available to marketers, from the more traditional techniques to automated options like ours, but there’s more to consumer insights than cycle of test and learn. The best research helps businesses make better...

/ August 23, 2018

The Customer Is Always Right: Why Building an Audience Is the Centerpiece of Good Research

Traditionally, market research involved extended time in direct conversation with consumers, but a lot has changed since the advent of online research options. Researchers might find that much of the conversation at conferences and in online articles revolves around the...

/ August 6, 2018

The End of Marketing Analytics as We Know It: A New Way to Measure and Optimize Your Marketing Strategy

The job of marketers is to attract new customers. Simple. But 60% of marketers create one new piece of content every day. In the hurried age of social media and up-to-the-minute analytics, some can’t see the forest for the trees....

/ July 20, 2018

Think Like the Innovators at Zappi Insiders: Technology’s Role in Empowering Insights Professionals

On a warm summer’s afternoon in London, 60+ research innovators and enthusiasts gathered at the Tate Modern’s sunny East Room for our first exclusive European Insiders event.  The landmark was first built to illuminate London. Now, it serves as a...

/ July 10, 2018

How Smart Research Helps Make Fast Food Exciting, Original, and Profitable: Six of the Best and Worst Menu Variations

The speed and price of fast food were, for a short while, enough to satisfy the population. Despite selling 75 hamburgers every second, the simpler days of McDonalds’ original menu are over: cheeseburger, hamburger, fries with that? Customers want variety:...

/ June 21, 2018

Getting Sh*t Done: Do Cross-functional Teams Actually Work?

We recently abandoned our desks in favor of sunshine and beach views in Crete, where we brought the entire business of over 200 employees together in one place. Colleagues from our offices in London, the U.S., Cape Town, and further...

/ June 5, 2018