Video Feedback: How VoxPopMe’s ‘Human Factor’ Helps Reinforce The Decision-Making Process

Do you ever feel as if the respondents to market research surveys are faceless non-entities? You can’t picture them, you can’t imagine identifying with them, and by the time you know what they think, they’ve long since become ones and...

/ May 3, 2018

Behind The Scenes Of Market Research Tech: How Developers Can Bring Order To Mismatched Datasets

At Zappi, we’re well-known for providing faster and cheaper solutions by automating the creative pipeline; from conceptual design to in-market tracking. Ignoring assumptions is problematic, so it’s best to avoid making them in the first place. But while the market...

/ April 24, 2018

Naming New Products Isn’t As Easy As It Looks: 12 Examples of The Good, The Bad, And The Ugly

Many new product names aren’t tested thoroughly enough, if at all. 80% of each year’s 30,000 new consumer products fail and inefficient brand building is partly to blame. You might be familiar with the usual process: marketers rely on hunches...

/ March 9, 2018

What’s love got to do with it? How you can use negative emotions in ads to drive behavior change

In advertising, it’s a common misconception that the best ads are happy-go-lucky, full of fun, and generally inoffensive. However, our data shows that uncomfortable or distressing ads, aiming to shock or upset the viewer, are some of the most effective...

/ February 15, 2018

What can the superhero war between Marvel and DC teach us about advertising?

There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding...

/ February 9, 2018

How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018

January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and...

/ January 26, 2018

Job Titles in Market Research: Clues to Career Path Opportunity

If you are in market research (and if you are reading this, I am guessing you are), you may have noticed something about market research job titles. They are diverse. It wasn’t always this way. Twenty years ago, if you...

/ January 25, 2018

How to bring more accurate reports to your insights function: Market research survey best practices

At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for...

/ January 10, 2018

Looking ahead to your new year’s resolutions in digital advertising

With the new year ahead, it’s important we build good habits and shed the unhelpful ones. Marketing is moving quicker, so here are three key areas where you and your business should make some important (and overdue) changes. Marketing projects...

/ December 26, 2017