Three key market research predictions for 2018

For most, 2017 was a taxing year. Traditional companies experienced a great deal of strain on revenues, and many traditional clients in the CPG/FMCG space moved to zero-based budgeting with added pressure on how their money is spent. Here are...

/ December 21, 2017

Behind the scenes of market research tech: How developers are using machine learning to improve speed and accuracy in years to come

Note: This article is a less technical version of an article recently published on the Zappi Tech blog. If you’re a developer or are interested in getting a more detailed behind the scenes look at Zappi tech, check out the...

/ December 19, 2017

Artificial Intelligence is more than a buzzword: how to spot the fakes

Marketing and market research share common ground: both are obsessed with using terminology that outsiders find difficult to understand. Is it any wonder, when their definitions are so widely misrepresented? Are buzzwords for the unimaginative? You might have heard of...

/ December 15, 2017

What happens when traditional survey methodology doesn’t work?

Prediction market tools are more efficient, more flexible, and they provide better insights. So why aren’t you using one? At Zappi, we understand that choice is helpful, but we also know it can be overwhelming. All of our tools are...

/ December 8, 2017
Brainstorming market research options

The marketer’s guide to DIY market research templates

6 market research templates for when you don’t have the budget or time for market research. In a world where marketers are frequently tasked with proving ROI, you can’t afford to make big mistakes or spend extra dollars. Knowing if...

/ December 7, 2017

Is digital ad testing really that different from TV?

As digital budgets grow, marketers are facing increasing pressure to prove ROI. This raises the question: how can marketers afford not to test their digital advertising? When the primary focus for marketers was on TV advertising, ad testing was baked...

/ November 28, 2017

Video advertising: get the length just right

People aren’t as receptive to digital advertising, so shouldn’t we just make it shorter and cleverer? You may have seen that P&G – the company behind Pampers, Gillette and Crest – announced plans to start using two-second digital ads. This...

/ November 22, 2017
Gen Z skip ads

Can advertisers hope to do better than engage people for two seconds?

Nigel Hollis, Executive Vice President and Chief Global Analyst at Kantar Millward Brown, thinks consumers should be in it for the long haul… A few weeks ago, Kantar Millward Brown hosted a webinar titled ‘Create digital ads that drive brand growth’....

/ November 7, 2017
Pop up ads

How to be seen: ads with strong branding stand out in the competitive digital arena

56.1%* of internet ads are never seen by humans Ads compete for our attention on a daily basis; yesterday’s shopping spree haunts our Facebook feeds, Instagram shows ads among friends and family, and pop-ups distract us from reading the news....

/ October 26, 2017