The Customer Is Always Right: Why Building an Audience Is the Centerpiece of Good Research

Traditionally, market research involved extended time in direct conversation with consumers, but a lot has changed since the advent of online research options. Researchers might find that much of the conversation at conferences and in online articles revolves around the...

/ August 6, 2018
LinkNow for Digital

Top tips for effective digital advertising… this time with feeling!

Kantar Millward Brown shared seven tips for digital advertising and discussed them in a webinar with Zappi Executive Vice President and Chief Global Analyst Nigel Hollis had this to say… During a recent webinar exploring seven tips distilled from 20...

/ October 17, 2017

[Webinar] A.I. meets Market Research

When thinking of A.I., chances are you might recall a selection of sinister robots from cinema: 2001’s HAL 9000, i Robot’s VIKI, or maybe Marvel’s Ultron. In actuality, A.I. is proving itself an invaluable aid, rather than a hindrance. To explore how...

/ September 13, 2016