The race to automate – GRIT Q1-Q2 commentary by Stephen Phillips

Market research has traditionally served as the voice of the customer in business decisions. However in recent years, we’ve seen the businesses we serve and their marketing teams forced into a position where moving fast is essential to remaining competitive....

/ June 13, 2017

Any Zombies or Cannibals in your innovation pipeline?

Kantar TNS’s analysis of 3,500 consumer goods launches* found that 3 in 5 developed into a ‘zombie’ or a ‘cannibal’: failing to deliver long-term growth, or actively eating into the market share of sister brands within the portfolio. Not too...

/ June 6, 2017

The Future of Research is not AI but IA

Originally posted on Greenbook blog. So are you worried about a dystopian vision of the world where the robots have taken over our jobs and mankind is relegated to idle away time strapped into VR headsets? This is one common...

/ May 31, 2017

The skills needed to prosper in an automating world

Automation is in the process of changing the market research and insights world. Things are moving faster than ever before, there is more data than ever before, and more research is being conducted than ever before. In this fast-changing world,...

/ May 30, 2017

Bottled Water: How 2 Overstate the obvious!

71% of the earth is covered in the stuff, it’s vital to all known life. Water is also big business. Sales of water just topped soda in the US last month for the first time, making it the most widely...

/ May 18, 2017

Successful innovation aims for growth, not just trial

When it comes to concept testing new innovations, biggest is always best – or so we’ve been lead to think. According to David Soulsby Global Director, Innovation & Product Development at Kantar TNS, traditional concept screening methods will often fail to...

/ May 9, 2017

Harnessing automation for business growth

The article was originally posted by McKinsey&Company. The full report can be downloaded here. Automation is happening, and it will bring substantial benefits to businesses and economies worldwide, but it won’t arrive overnight. A new McKinsey Global Institute report finds realizing...

/ May 4, 2017

Does TV have the X Factor for Gen Z?

So, we all know Gen Z (young people aged 16-21) don’t watch TV right? Wrong! When it comes to going out, Gen Z like to stay in. According to new research, young people these days prefer to stay home and...

/ April 27, 2017

If it can be automated, it should be!

The robots are coming. Of that, there is no doubt. As we see more applications of automation freeing up our time, we will eventually face the decision of whether or not we should automate a task for a specific scenario. More...

/ March 31, 2017