Concept Testing: 4 Steps to Optimize and Why It’s Important

Launching a new product or modifying an existing one is scary. 80 percent of the 30,000 new consumer products launched each year fail. With that said, a new project has the opportunity to create a new revenue stream for your...

/ March 2, 2018

What’s love got to do with it? How you can use negative emotions in ads to drive behavior change

In advertising, it’s a common misconception that the best ads are happy-go-lucky, full of fun, and generally inoffensive. However, our data shows that uncomfortable or distressing ads, aiming to shock or upset the viewer, are some of the most effective...

/ February 15, 2018

What can the superhero war between Marvel and DC teach us about advertising?

There is a war being waged between two big superhero franchises. We asked: which brand’s marketing tactics give them the advantage? Marvel (that’s Iron Man, Thor, Captain America) or DC (Batman, Superman, Wonder Woman)? We armed ourselves with facial coding...

/ February 9, 2018

How to Test Your Product’s On-Shelf Performance with Package Testing

One-third of consumer decision-making is based on packaging. For many CPG products, success comes down to standout labeling and design. With dozens of competitors stacked on the shelf next to your brand’s product, it’s difficult to stand out. If done...

/ February 2, 2018

How to Improve Your Research Function’s Efficacy: 3 Exercises for Staying Relevant (and Getting Promoted) in 2018

January is disappearing before our eyes and your new year’s’ resolutions might feel less important now than they did on the first. You promised yourself that this year you’d lose that weight, this year you’d finally complete dry January, and...

/ January 26, 2018

Job Titles in Market Research: Clues to Career Path Opportunity

If you are in market research (and if you are reading this, I am guessing you are), you may have noticed something about market research job titles. They are diverse. It wasn’t always this way. Twenty years ago, if you...

/ January 25, 2018

The marketer’s toolbox: an A-Z guide to digital market research solutions

So you’re in marketing. You’re looking to get started in the world of market research, but you’re not sure where to begin. You don’t have an enormous budget, and you don’t know which tool or product will help you figure...

/ January 11, 2018

How to bring more accurate reports to your insights function: Market research survey best practices

At the heart of market research is a consumer’s willingness to help your company. Consumers are the facet driving market research forward and determining whether your company fails or excels. – Mike Gospe While consumer assistance is still a necessity for...

/ January 10, 2018

3 steps to successful product claims

85 percent of household shopping is derived from repeat purchase. With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the initial interest and drive purchase? When developing or relaunching a product, successful...

/ December 28, 2017