Gatorade: Fueling Fast & Future-Focused Brand Insights through Automation

Having sponsored several major sporting events over the past year, including the NBA playoffs, the team behind the Gatorade sports drink needed to reaffirm that their strategy of targeting competitive athletes at sports events was an effective route to reach...

/ June 3, 2016

For modern Market Research – we need modern Terminology

Commissioning market research implies a formality and time-frame that is no longer applicable to the current insights market argues ZappiStore’s Christophe Ovaere. Language matters. When you speak a certain way or use certain words, it means something. It creates an impression....

/ June 2, 2016
cat-zappistore

Research! Which Cat is Objectively Cuter

It’s time to settle this. Cats are adorable. Their power to manipulate humans into taking care of them and doing their bidding is undeniable. The Zappi office is no exception to this and being the UK’s second favourite pet to dogs, cats...

/ May 16, 2016

Automation of IP vs DIY Research : A Food Tale Of The Chefs vs Ingredients

Clients are hungry for more, more for less, and more faster. Technology is the only cuisine we can serve to still their appetite! Debate is ongoing with regards to the merits and caveats of DIY (Do-It-Yourself) research in the market...

/ May 16, 2016
disruption-zapistore

In Market Research, What Does ‘Disruption’ Mean?

The article was originally posted by Ray Poynter and can be read here. Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it...

/ May 3, 2016

PepsiCo Taps Automated Analytics

PepsiCo has benefited from tapping automated analytics when developing brand messaging for some of its leading beverage lines. More specifically, he outlined how working with firms like ZappiStore...

/ April 21, 2016
statues-emerging

Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016
napoleon

How Research Lead Napoleon’s Army to Victory

  The year is 1795 and as the armies of revolutionary France tore up the map of Europe to build an empire, Napoleon and his generals desperately needed a solution for a problem that would lead to the enduring saying: “an...

/ April 4, 2016
Zappistore-team-impact-2016

The Role of Tomorrow’s Researcher – Impact 2016

As the MRS celebrated its 70th year, ZappiStore set off to Impact 2016 to network and explore how the evolution of technology is shaping up to revolutionise the industry of insights. Discussions over conference alluded to a need for better ways deliver research findings...

/ March 24, 2016