Tag: agile market research

PepsiCo Taps Automated Analytics

PepsiCo has benefited from tapping automated analytics when developing brand messaging for some of its leading beverage lines. More specifically, he outlined how working with firms like ZappiStore...

/ April 21, 2016
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The Role of Tomorrow’s Researcher – Impact 2016

As the MRS celebrated its 70th year, ZappiStore set off to Impact 2016 to network and explore how the evolution of technology is shaping up to revolutionise the industry of insights. Discussions over conference alluded to a need for better ways deliver research findings...

/ March 24, 2016
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Waning Cultural Relevance of Oscars & Grammys

This article was originally posted by Joanna Franchini on research-live.com Research by Added Value shows how establishment awards such as the Oscars and Grammys are losing cultural relevance, while streaming media are gaining ground. Not even the promise – and ultimate delivery  – of...

/ March 9, 2016

IIeX Europe 2016: Our Highlights

Following two days jam-packed with discussions, thinking and workshops around the most innovative topics in the insights world, IIeX Europe has just ended, leaving attendees with plenty of food for thought until its next edition. ZappiStore was there for it all and...

/ March 8, 2016

In Pursuit of Quick Without Dirty

Seeking to do things quicker and more profitably, cutting corners without compromising quality, doing a job well enough. For many of us, these are often necessity in the modern world, regardless of the industry or circumstance we’re in. The world...

/ February 25, 2016

How Automation Will Change the Role Of Young Researchers

Are we young researchers ready to face the automation era? One thing that I learned interviewing the CEO of ZappiStore, the first automation research shop, is that we are now shifting from how to what. I have always been intrigued...

/ February 17, 2016

Tech revolution in MR is happening; a tale of 7 MR Agencies, 14 products and 1 startup.

ZappiStore has come a long way since its launch in the spring of 2013. Opening shop with a handful of white label products, it took out its automation proposition to the MR industry. In those early days, ZappiStore delighted some...

/ February 16, 2016

The Future of Market Research: Full-service-self-serve Research

As we all know our industry has changed radically in the last 20 years.   From the shift of CATI to online surveys in the 90’s, to the emergence of mobile, big data and insight communities in the 00’s; innovation...

/ December 17, 2015

Truck wars: Coca-Cola vs Cadbury

  Cadbury is taking a page out of the Coca-Cola book this Christmas and sending its own fleet of trucks out to unsuspecting cities across the UK. In their 2015 Christmas advert, the lorries, filled with chocolate, assemble to form an...

/ November 24, 2015