Tag: consumer insights

statues-emerging

Consumer Insight: The Power of Definition

Originally posted by Massimo A. Cealti on Linkedin “Insights” have been spreading like a meme, to a point which starts to puzzle me. Do we all mean the same thing when we talk about insights? Why are insights so trendy? Are...

/ April 15, 2016

ZappiStore goes to Research & Results 2015

ZappiStore is flying out to Munich next week for this year’s edition of Research & Results. We are excited to meet with market research professionals from Germany and abroad and to join in on the discussion on the industry’s most cutting-edge topics. ZappiStore is an...

/ October 20, 2015

5 Tips to Make Your Insights Department Agile

At ZappiStore, we have had the pleasure of meeting with insights departments small and large across many verticals. These tips are a culmination of some of the broad principles we see around the more agile, outcome focused groups. Hopefully insights...

/ October 8, 2015

Minimum Viable Insight in the agile research process

At ZappiStore, we have continued to lead the charge in presenting the fact that agile research is not a method, but rather a mindset. Part of it is using the myriad of tools that you have at your disposal, both...

/ September 25, 2015

2015 Preview: The biggest trends

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.

/ December 17, 2014

Spring’s sister firm ZappiStore wins $20k innovation prize

ZappiStore won the Insight Innovation award, run by Greenbook, at the recent Insight Innovation Exchange LatAm conference, beating 40 other competitors. Phillips describes the new venture as an attempt to streamline and automate the process of testing new product concepts,...

/ April 23, 2013